Senior Manager, Creative Services, PT Solutions Physical Therapy, Atlanta, GA

Apr 2024 - Present

Senior Manager leading Creative Services as the strategic and operational center for branded collateral, template systems, and creative workflows. Partner across Marketing, Operations, Sales, and Clinical teams to deliver scalable, brand-consistent solutions -balancing creative governance, process optimization, and execution in support of growth initiatives and field enablement.

• Creative services leadership & governance: Lead the Creative Services function, overseeing brand standards, creative workflows, and systemized asset development to ensure consistency and scalability across teams and markets.

• Brand & template ecosystem stewardship: Maintain and expand editable template systems in Marq, support access and troubleshooting, and guide stakeholders in using standardized assets to accelerate delivery while protecting brand integrity.

• Strategic creative support for growth initiatives: Partner with Sales, Project Management, and Operations leadership to deliver outward-facing and patient-facing materials supporting initiatives such as productivity standardization, new market launches, and clinical programs.

• Portal & vendor management: Administer employee print materials portal access and asset organization for Ops and Regional Director teams, ensuring compliance signage and print assets are accurate, accessible, and on brand.

• Cross-functional brand advisory: Advise on naming conventions, logo usage, lockups, and regional considerations, collaborating with Marketing and Operations to uphold brand standards across diverse markets.

• Process optimization & automation: Own shared access, distribution lists, and creative intake workflows; partner with IT to streamline account setup and reduce friction for field teams.

• Executive-level collaboration: Work closely with Growth, PMO, Talent, and Marketing leadership to align creative priorities with organizational goals - supporting recruitment, retention, and revenue-driving initiatives.

Senior Graphic Designer, PT Solutions Physical Therapy, Atlanta, GA

Nov 2021 - Apr 2024

Served as the primary creative partner for field, clinical, and marketing teams. Led end-to-end design execution across print and digital, streamlined intake and approvals, coordinated vendors, and upheld brand standards - helping teams move quickly while staying aligned and on brand.

• End-to-end design execution: Delivered stakeholder-ready print and digital assets—including event flyers, flow charts, postcards, and asset updates—iterating quickly to meet real-world timelines and needs.

• Creative intake & consultation: Guided partners through creative consultations, scoped requests via brief forms, and managed scheduling to keep work efficient and focused.

• Brand governance & approvals: Managed internal and external brand approvals, directing teams to official templates and assets to ensure compliance and consistency.

• Vendor & production coordination: Sourced print quotes, prepared production files, and owned the process from concept through delivery.

• Process improvement & tools: Tested and supported lightweight intake automation (Jotform/Asana QR flows) and improved asset discovery through MediaValet and SharePoint.

• Cross-functional collaboration: Partnered with Marketing leadership to align documentation and formatting standards, demonstrating attention to operational detail alongside creative execution.

Marketing Director, Backyard PlayNation, LLC, Canton, GA

Jan 2014 - Nov 2021

Led marketing and creative strategy for PlayNation, Gorilla Playsets, and Swing-N-Slide - three leading manufacturers of residential outdoor play systems. Directed a multidisciplinary design team, overseeing creative direction, production workflows, and execution across product marketing, e-commerce, and retail partnerships.

• Led and mentored a team of designers, providing creative direction, project prioritization, and quality oversight across all marketing materials.

• Owned creative strategy and day-to-day management for multiple multi-million-dollar e-commerce websites, including redesigns, content updates, and ongoing optimization.

• Developed product proposals and enhanced content for national retailers including Home Depot, Costco, and Sam’s Club, supporting both online and in-store sales channels.

• Directed and executed product photography, managing photoshoot planning, scheduling, and on-site art direction.

• Partnered with internal teams and external stakeholders to ensure brand consistency and timely delivery across all channels.

Creative Manager, PlayNation, Inc., Canton, GA

June 2011 - Jan 2014

Promoted from Production Artist to Creative Manager within six months in recognition of leadership, design excellence, and operational impact. Oversaw creative execution across brand, product, and marketing initiatives for PlayNation and affiliated companies.

• Led development of graphic assets across a wide range of deliverables, including annual catalogs (100+ pages), logos, websites, sales materials, vehicle graphics, and corporate collateral.

• Provided creative direction and production oversight for internal design resources, ensuring consistency, accuracy, and brand alignment.

• Implemented and maintained a centralized asset database, significantly improving efficiency, asset accessibility, and team productivity.

• Collaborated closely with marketing leadership to support product launches, promotions, and seasonal campaigns.

Community News Editor, Tryon Daily Bulletin, Tryon, NC

2009 - June 2011

Managed editorial content and page layout for a daily community newspaper, balancing editorial judgment, production deadlines, and design execution.

• Curated and edited community-submitted content, selecting articles for publication and ensuring clarity, accuracy, and editorial standards.

• Designed and laid out editorial pages, including weekly entertainment and religion sections.

• Processed and prepared photography for print, supporting timely daily publication.